SOCIAL WARDROBE

FilippaK is a Swedish fashion label that engages in sustainable fashion from the start of the chain of production, through to the end consumer. In recent years they have been pushing the envelope of what they are calling cirular design - their product is recyclable. In pursuit of a design that matches their brand constructs, we were asked to rethink their idea of a concept store. Through a series of collaborative worksessions, the idea of the social wardrobe was hatched. With the genesis of the design being a central node where users gather together (which in itself requires space), the surrounding program of the simplest wardrobe was developed. This wardrobe became a scalable unit, but always maintains the social node. When populated, it transforms into a landscape that fosters curiosity and social spectacle as the vistor discover their findings.